In Turtle Pack’s most exciting chapter yet, we’ve partnered with Nickelodeon to create an iconic new swimming aid!
With the Limited Edition Teenage Mutant Ninja Turtles®️ Swim Float, your little one can be a hero in a half shell – in and out of the pool!
Created by the award-winning team at Turtle Pack and made of soft yet durable EVA foam, the new Teenage Mutant Ninja Turtles Swim Float gives kids aged 2+ buoyancy support in the pool whilst keeping their arms free so they can swim more naturally.
The neoprene vest acts like a wetsuit; keeping little ones’ warm, whilst their arms are free and ensuring they can move around in the water in a way that’s more organic than armbands or pool noodles. The unique TMNT design also allows for your child to dress up as their favourite Turtle character and engage in active, imaginative play both in and out of the water!
Please Note: The TMNT Swim Float is currently only available to customers in the UK and USA. Masks not included.
Double the fun! Your little dude or dudette can dress up as their favourite Turtle – at home and in the pool!
The soft foam shell will support your little one in the pool, without forcing them forwards into the water!
So how did Turtle Pack partner with the original heroes in a half shell? It all came about when our founder Michael Harkins got an email one day from the team at Nickelodeon! If you’re thinking that the team all thought that original email was spam, then you’d be right!! 🤣
After picking our collective jaws up off the floor, it quickly became very clear that the Nickelodeon team share our values when it comes to wanting children to be active, safe and to have as much fun as humanly possible!
After several months of product development – taking us from Asia to the United States with a quick stop at Blackpool Pleasure Beach! – the Teenage Mutant Ninja Turtle Swim Float was born!
Read more about the launch of this exciting new product in our blog!
We’re *huge* fans of the Teenage Mutant Ninja Turtles, but in case you’ve been living under a rock for the last little while, we thought we’d give you a condensed history of one of the most beloved brands in consumer history.
Created by Kevin Eastman and Peter Laird in 1984 as a parody pastiche of several of the most popular comic books of the time, the Teenage Mutant Ninja Turtles went on to become a global phenomenon. The original one-shot black & white comic published by Eastman and Laird’s Mirage Studios imprint didn’t result in big sales, but it generated a viral word-of-mouth campaign that resonated so strongly with fans, that the pair began publishing adventures of Leonardo, Raphael, Donatello and Michelangelo, the four fun-loving, hard-fighting brothers, as an ongoing series.
TMNT remained a niche pleasure for a growing group of comic fans until licensing agent Mark Freedman and Mirage Studios made a deal with Playmates Toys in 1987 to turn the Turtles into action figures. The momentum led to the development of an animated series with Murakami-Wolf-Swenson, under the guidance of Executive Producer Fred Wolf and David Wise. The resulting cartoon miniseries aired three times before expanding to a full series in 1987. The series ran for an impressive 193 episodes and along with the escalating Playmates action figure line, which began release in 1987, proved an enormous success.
Fuelled by its catchphrases, “Cowabunga!” and “Turtle Power!” Teenage Mutant Ninja Turtles became a children’s pop culture phenomenon. In 1989, TMNT generated $69 million at retail in the United States across a variety of consumer products. Aided by
the release of New Line’s live action movie, which grossed over $200M worldwide, the retail success of TMNT ballooned to $585 million in 1990. Turtle power, indeed.
In 1991, with the animated series still going strong, New Line released a second feature film. Teenage Mutant Ninja Turtles II: The Secret of the Ooze, grossed $78M worldwide and not even the cameo by rapper Vanilla Ice could prevent the film from propelling the franchise’s overall U.S. retail merchandise gross to over $1.3 billion.
A third film followed in 1993, with the franchise again grossing over $500M at U.S. retail. Several more videogames, including the popular Turtles in Time, were released across the variety of platforms available at that time, including the Nintendo Entertainment System (NES), Commodore 64, Amiga, PC, Ataris ST and arcade games.
The TMNT property posted solid financial results in 1993 and 1994, but the property was clearly on the wane. After the tenth, and final, season of the original cartoon aired in 1996, TMNT was rebooted as a live action series, The Next Mutation in 1997. The Next Mutation ran for two seasons on Fox Kids but failed to spark fan enthusiasm or significantly buoy sales of consumer products.
A new cartoon, produced by 4Kids Entertainment, was launched in 2003, which was much closer to the original Mirage conception of the characters.
The 4Kids show ran for 155 episodes, with later arcs sending the Turtles far into the future (Fast Forward) and then back again (Back to the Sewer). TMNT posted a healthy $230M in sales in 2005 and $108M in 2006. The 4Kids show wrapped its run in 2006 with the feature-length Turtles Forever, which placed the 4Kids version of the Turtles into an unusual alternate timeline-adventure with their 1987 counterparts.
In 2007, the Turtles returned with a CG-animated theatrical movie simply titled TMNT. Released by The Weinstein Company and Warner Bros., TMNT was one of the darkest expressions of the franchise yet. Though the movie did not feature iconic Turtles villains, Kraang and Shredder, it grossed a solid $95M worldwide and generated $187M in consumer products sales.
Viacom purchased the TMNT rights in 2009 and launched a new animated series in 2012, which soon grew into a global hit. With a new comic book series released to critical acclaim by IDW in 2011,a live-action feature film from Paramount in summer 2014 (and a sequel in 2016), and new films and TV shows planned for 2022 onwards, the Turtles are back in full force!
We’ve also given you the lowdown on each of the four Turtles – which one is your favourite?
A stand-up guy, even if he comes across as a bit of a do-gooder at times. He is a born leader, learning under Splinter how to inspire his brothers by example. Or, rather, Leo plays the “leader” and his brothers do whatever they want to do.
The brainiac. Donnie is as good a fighter as his brothers but his real strength is his mind. His “do-it-yourself” attitude leads to exploration of the sewers, finding and reconstructing garbage into computers, ninja-practice droids, and a TV with three whole channels. He even makes the sewer den liveable!
Party animal, practical joker, nunchuks master: all of these words apply to Mikey. He is a master ninja but always feels overshadowed by his brothers. He makes up for it by trying to get them to laugh, either with him or (mostly) at him.
The hotheaded warrior of the group, Raph knows his skills with the Sai are unmatched by anyone…so why can’t his brothers acknowledge that and recognize him as the best? The only way to make them understand is to be the greatest, and that usually means kicking butt.
© 2021 Viacom International Inc. All Rights Reserved. Nickelodeon, Teenage Mutant Ninja Turtles, and all related titles, logos and characters are trademarks of Viacom International Inc. Official product of Turtle Pack®️.
The Teenage Mutant Ninja Turtles Swim float is a Class B device which is designed to be worn as a back float. Suitable for children aged 2-6 years/15-30kg and is certified to the following safety standards: EN71 (1,2,3), EN13138-1:2004 and ASTM F963. WARNING: WILL NOT PROTECT AGAINST DROWNING. USE ONLY UNDER CONSTANT COMPETENT SUPERVISION. NOT FOR USE IN BOATING.